What is a bridge? If you were thinking in music terms or in anything else, it is something that connects two areas together.
In addition, from a music standpoint, the bridge offers something different (both musically and lyrically) to catapult with motion from one section to another.
Musically, bridges offer harmonic variation, rhythmic contrast, new melodic movement, modulation, etc. Lyrically, bridges might contain a change in character focus, a change in timeline, or inclusion of in-depth detail on the subject/story.
Basically, offer something new when you want to include a bridge into the song.
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